Role
Product Manager
UX Designer
Team
2 Product Managers
4 UX Designers
6 Software Developers
Tools
Figma
FigJam
Timeline
Sept 2024 - Present
Detroit Techno
Creating an on-demand portal to for an independent film studio to host feature
films, archived past content, and exclusive media.
OVERVIEW
What is Detroit Techno?
Detroit Techno is the title for my group client project with GSGEDM!
GSGEDM, short for God Said Give ‘Em Drum Machines, is preparing to debut their feature film and is exploring innovative ways to market the film and distribute media independently. This includes the creation of an on-demand portal where users can access their new film, archival footage, and other exclusive content.
Sept/Oct
Nov/Dec
Jan/Feb
Mar/Apr
PHASE 3:
Develop
PHASE 2:
Define
PHASE 1:
Discover
BACKGROUND
Detroit Techno is a client project through my club, VOID Tech! The proposed site will serve as a centralized hub for GSGEDM's media, offering a seamless user experience for both content creators and viewers.
Our goals are:
Design and develop a site to host all GSGEDM content and act as a film archive.
Enable GSGEDM to independently upload and manage videos.
Implement a paywall for accessing exclusive content
A general timeline of this project consisted of:
How might we design an immersive digital platform that captivates users, fosters long-term engagement, and drives subscription growth?
SETTING A GOAL
In other words: How can we make the site stand out and keep people coming back?
ITERATING — VERSION 2.0
IDENTITY & BRANDING
Establish a distinct visual identity by maintaining GSGEDM’s signature color and aura, reinforcing brand recognition and emotional resonance.
Design a clear, user-friendly interface that allows both casual users and researchers to easily explore and engage with the platform’s content.
ACCESSIBILITY
DEVELOP
Defining core principles and goals to guide design decisions.
ITERATING — VERSION 1.0
