Creating an on-demand streaming platform
Role
Product Manager
UX Designer
Team
2 Product Managers
4 UX Designers
6 Software Developers
Tools
Figma
GitHub
Jira
Timeline
Sept. 2024 - Jan. 2026
OVERVIEW
What is God Said Give ‘Em Drum Machines?
God Said Give ‘Em Drum Machines (GSGEDM) is preparing to debut their feature film and is exploring innovative ways to market the film and distribute media independently. This includes the creation of an on-demand portal where users can access their new film, archival footage, and other exclusive content.
My team also use the title “Detroit Techno” as a term to refer to this project (to patch up some discrepancies). This is a client project through my club, VOID Tech!
RESEARCH
Setting goals
The proposed site will serve as a centralized hub for GSGEDM's media, offering a seamless user experience for both content creators and viewers.
Our goals are:
Design and develop a site to host all GSGEDM content and act as a film archive
Enable GSGEDM to independently upload and manage videos
Implement a paywall for accessing exclusive content
OUR CORE NEED
How might we design an immersive digital platform that captivates users, fosters long-term engagement, and drives subscription growth?
In other words: How can we make the site stand out and keep people coming back?
RESEARCH
Iterating through versions
To better understand Dawn Treader’s audience, I developed a persona representing a typical customer — someone who values the charm of used books and enjoys the discovery process, but struggles with the store’s outdated and inconsistent online experience.
SOLUTION
Finalized desktop wireframes
