Detroit Techno Multimedia Website
Creating an on-demand portal to host feature films, archived content, and exclusive media.
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Product Design
Software Development
Role
Product Manager
Tools
Linear, Figma, AWS, TypeScript
Timeline
Sep 2024 - Jan 2026
OVERVIEW
Overview
Washington Hill Pictures is preparing to debut their feature film documentary, God Said Give ‘Em Drum Machines (GSGEDM), and is exploring innovative ways to market the film and distribute media independently. This includes the creation of an on-demand portal where users can access their new film, archival footage, and other exclusive content.
To patch up some discrepancies, my team also used the title “Detroit Techno” as a term to refer to this project.
At a Glance
6
UX designers
12
software developers
2
product managers
PROBLEM
GSGEDM needs a way to distribute their content.
The proposed site will serve as a centralized hub for GSGEDM's media, offering a seamless user experience for both content creators and viewers.
Our goals are:
Design and develop a site to host all GSGEDM content and act as a film archive.
Enable Washington Hill Pictures to independently upload and manage videos.
Implement a paywall for accessing exclusive content.
OUR CORE NEED
How might we design an immersive digital platform that captivates users, fosters long-term engagement, and drives subscription growth?
DESIGN
User Flow
Low-fidelity
High-fidelity — V1
High-fidelity — V2
SOLUTION
Solution
I was the product manager on this project, supporting both UX designers and software developers (front-end and back-end) with their respective tasks.
VOD streaming website was built using AWS S3 and Cloudfront before migrating to Amplify and Mux.
Thank you for visiting! Feel free to reach out at yutongdu@umich.edu
(Please let me know if you spot any bugs or errors on this page!)
