Detroit Techno (God Said Give 'Em Drum Machines)
Creating an on-demand portal to host feature films, archived content, and exclusive media.
0-1
Product Design
Software Development
Role
Product Manager
Tools
Figma, Linear, AWS, React, GitHub
Timeline
Sept 2024 - Jan 2026
OVERVIEW
Overview
God Said Give ‘Em Drum Machines (GSGEDM) is preparing to debut their feature film and is exploring innovative ways to market the film and distribute media independently. This includes the creation of an on-demand portal where users can access their new film, archival footage, and other exclusive content.
To patch up some discrepancies, my team also used the title “Detroit Techno” as a term to refer to this project.
At a Glance
6
UX designers
12
software developers
2
product managers
PROBLEM
GSGEDM needs a way to distribute their content.
The proposed site will serve as a centralized hub for GSGEDM's media, offering a seamless user experience for both content creators and viewers.
Our goals are:
Design and develop a site to host all GSGEDM content and act as a film archive.
Enable GSGEDM to independently upload and manage videos.
Implement a paywall for accessing exclusive content.
I was the product manager on this project, supporting both UX designers and software developers (front-end and back-end) with their respective tasks.
OUR CORE NEED
How might we design an immersive digital platform that captivates users, fosters long-term engagement, and drives subscription growth?
DESIGN
Low-fidelity
High-fidelity — V1
High-fidelity — V2
User Flow
SOLUTION
Final Prototype
Thank you for visiting! Feel free to reach out at yutongdu@umich.edu
(Please let me know if you spot any bugs or errors on this page!)
